Meet Abby Howard, West Beach Parks’ General Manager of Marketing and Sales, a driving force behind our guest experiences and a familiar face at our Precinct for more than 11 years.
A pocket-rocket with an effervescent smile, Abby’s 20 years of executive-level experience leading sales and marketing across the tourism and hospitality sectors means she knows how to turn every holiday into a memorable adventure.
From crafting campaigns that make you want to pack your bags and head straight to West Beach Parks to leading the team that keeps our properties pumping, Abby is a key player in shaping how we connect with our guests and in making sure they keep coming back.
What I love most is the variety of experiences I get to share with so many different people. It’s also not just about showcasing our much-loved, award-winning Discovery Parks – West Beach Parks, but also highlighting our golf courses, sports facilities, boating precinct, and so much more. Every day I get to tell the story of a place where families, athletes, holidaymakers, and the local community all come together — and that’s a story worth telling with enthusiasm and pride!
For me, it’s all about energy and authenticity. Whether I’m talking to a sporting group, a school camp, or a family booking their first stay, I make sure they feel heard, valued, and looked after. Consistency and genuine care create loyalty — when people know you’ve got their back, they return again and again, and they bring their friends and family too!
It’s our scale, diversity and atmosphere. Where else can you find a world-class mix of award-winning accommodation, a boat ramp, two golf courses, football and diamond sports facilities, a skate and BMX park and a coastline that takes your breath away? West Beach Parks is more than a destination; it’s an experience that draws people back.
Our regulars love the comfort of knowing what to expect, so we honour that, but also add fresh experiences to keep things exciting. New visitors get wowed by the diversity of what’s on offer. And we make sure they keep coming back by making sure their first visit is a most memorable one.
The beauty of West Beach Parks is that there’s always something happening! Families love school holidays here, athletes train and compete year-round, golfers and boaties use our facilities every week and the community enjoys our open spaces every day. It’s that constant buzz and variety that keeps us fresh, exciting and relevant, 365 days of the year.
Expectations have risen to a whole new level. Guests want more than just a clean, comfortable bed. They’re looking for modern, stylish spaces that feel special, while still delivering all the everyday conveniences they rely on. Seamless booking, flexibility and digital touchpoints are now considered standard and there’s a growing demand for sustainability to be built into the experience.. People are choosing accommodation that’s not just practical but also thoughtful, well-designed, and memorable. At West Beach Parks, we’ve focused on creating exactly that: accommodation that is easy, comfortable, and a little bit inspiring.
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Summer, hands down! The precinct is alive with energy - families in our holiday park and The Retreat, sporting tournaments, boats in the marina, and the community out and about. The atmosphere is electric and it just feels like West Beach Parks is the absolute best place to be.
Definitely Deb, our Activities Team Leader. Spending the day making kids smile, running activities and sharing their excitement would be so much fun. Plus, I’d get an even deeper appreciation for how our experiences create magic for our guests.
I’d grab my girls for a bike ride on the Coastal Park, stop at The Square for an ice cream and finish with some fun on the golf driving range. The best part about West Beach Parks is that you can pack so much fun into one afternoon!
Chris Hemsworth — he’s outdoorsy, adventurous and family-oriented, just like us. I think he’d fit in perfectly and our guests would love spotting him around the precinct.